Media for children: terminological frameworks and research paradigms.

The article clarifies the terminological status of concept "media" in context expanding boundaries social practice its application and technological modernization processes production dissemination mass information for children. In work there is given operational definition children's media paradigm, four components their structures are defined: addressed to children physical embodiment; channels distribution audience; web platforms broadcasting content on Internet technical devices reproducing information. scientific novelty lies consideration as a set officially registered that intended audience distribute relevant through various digital resources. author proposes theoretical understanding research object complex three paradigms: technological, empirical-functionalist anthropological.